Muhammad Ali Fronts Louis Vuitton’s ‘Core Values’ Campaign

Ali’s Value–Boxing legend and respected humanitarian Muhammad Ali stars in Louis Vuitton’s new Core Values campaign, photographed by Annie Leibovitz. Captured in his Arizona home, Ali poses with one of his grandsons. The endearing photo boasts the tagline “Some stars show you the way. Muhammad Ali and a rising star. Phoenix, Arizona.” Yves Carcelle, Chairman and CEO of Louis Vuitton, expressed, “Muhammad Ali is the epitome of an outstanding personality – a true living legend in boxing and far beyond. We are honoured that he agreed to be photographed for the Core Values campaign, and delighted with the way this beautiful portrait of the champion and his grandson captures the idea of transmission, which is of great significance to Louis Vuitton.”