Ben Cohen in his Underwear for Gay Times

To promote his new underwear line with Bluebuck, the retired rugby player and LGBT activist stripped down in front of photographerBret Grafton for a spread in Gay Times.

Ben Cohen Promoting His New Underwear Line

So here’s a picture of Ben Cohen promoting his new underwear line. Every purchase will benefit the (retired) rugby star’s StandUp Foundation, and the New York Times notes that “Ads will feature him in the briefs, looking freshly muddied from the rugby pitch”.