James Franco by Mert and Marcus for Gucci Eyewear

Actor and face of Gucci James Franco fronts label's latest eyewear campaign shot by the prolific Mert Alas and Marcus Piggott. James is wearing Gucci Black Bamboosunglasses for the new ads. Discover more of the campaign along with some behind the scene imagery.

Gucci Pre-Fall 2011 by Mert & Marcus

Chris Evans for Gucci Guilty Pour Homme Fragrance

Ad Campaign: Gucci Guilty Fragrance

Models: Evan Rachel Wood and Chris Evans

Photographer: Unknown

Website: www.gucci.com

Accompanying Gucci Guilty fragrance is the new men's - Pour Homme line set to hit the stores early 2011, just like for the women's Guilty scent, faces of the campaign are actors Chris Evans and Evan Rachel Wood.

Gucci Guilty Fragrance: Evan Rachel Wood and Chris Evans

Ad Campaign: Gucci Guilty Fragrance

Models: Evan Rachel Wood and Chris Evans

Photographer: Unknown

Website: www.gucci.com

New Gucci's fragrance named Guilty in its design revisits the 70's logo just like the whole new collection and for faces the Italian fashion house enlists actors Evan Rachel Wood and Chris Evans. View another campaign shot after the jump and maybe you will feel Guilty: